Diamond Resorts International Announces Country Music Artist Colt Ford as a Brand Ambassador
Ford will perform live concerts and make personal appearances at Diamond’s increasingly popular Events of a Lifetime™, delivering a new way for Diamond members, owners and guests to Stay Vacationed™. The one-time pro golfer turned musician will also wear Diamond branded apparel at all his golf appearances and tournaments throughout 2015.
“It’s an exciting time to be a part of what Diamond Resorts International® is doing. Through their Events of a Lifetime™ program, they are redefining the hospitality industry and I am honored to be a part of the experience. I look forward to representing the Diamond brand and introducing a whole new element to these VIP events through my passion for music,” said Ford.
Joining the ever-expanding roster of celebrity ambassadors, good old country boy Ford introduces a new dynamic to Events of a Lifetime™ through his edgy and bold spin on country music. He is the first musician to represent Diamond, alongside a roster of high-profile celebrities such as baseball Hall of Famers Reggie Jackson and Gaylord Perry, PGA touring professionals Brian Gay and John Cook, and Super Bowl XXVI MVP Mark Rypien.
According to Michael Flaskey, Executive Vice President and Chief Sales and Marketing Officer, Diamond Resorts International®, “We are proud to announce this sponsorship arrangement. Colt Ford is an extremely talented and entertaining musician who brings high energy to every performance. Our members, owners and guests are sure to enjoy our new Events of a Lifetime™ concert experiences.”
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